Ohio Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Ohio Investors

United States > Ohio

Military Veteran and Professional Aviator.

$1,000 to $20,000

United States > Ohio

Looking for inventions related to the motorcycle industry. Avid motorcycle collector.

$5,000 to $100,000

United States > Ohio

I am a 38yr old female residing in Columbus,OH. I have a masters degree in business and marketing with over 10 yrs of experience in the financial industry. I have small personal investments and would like to increase capital wealth by investing with others. I am an independent investor and can provide advisory and silent partnership.

$5,000 to $50,000

United States > Ohio

Experienced business leader, owner, and board director with 20+ yrs helping companies execute their strategy more effectively Direct Leadership Experience in Sales, Marketing, New product development & commercialization, Manufacturing/production operations and International business leadership.

$10,000 to $500,000

United States > Ohio

33yo single father based in Dublin, OH. BS in Finance; MS in Accounting Diverse background in retail operations/project management Most experience in securities with 35% return. Looking to expand and support locally (preferably). Ultimately looking to transition to managing investments full time within the next 5 years. Join me! Not only is investing a passion of mine, but so is elevating others. With that being said, my involvement can be based upon what you/the business demands.

$1,000 to $20,000

United States > Ohio

44 year old female entrepreneur with a bachelors degree in Sociology looking to be a silent investor.

$200,000 to $2,000,000

United States > Ohio

Aaron Schulman, married for 10 years with wonderful wife and 3 treasured daughters out of Columbus Ohio. Currently a partner with Venture Capitalists with a background in negotiations, marketing, real estate, affiliate marketing and M&A with VC advisory board experience. Our team will fund "make sense" projects with experienced management on your executive team. Have several relationships with conglomerate funding of up to 3BN or more and have invested in single projects of up to $536 MN. We offer mostly debt financing and some equity projects, but please contact for specifics. Our team's sweet spots include Assisted Living Facilities, Oil and natural gas mining, hospitality and multi-units near long-term mining projects, health care facilities, and some technology / medical / pharmaceutical inventions.

$10,000,000 to $500,000,000

United States > Ohio

44 years in business, grad degrees from NYU, also from State University of New York, MBA, University of Dayton. Working as commercial lender and also operate private Angel Fund. Looking for opportunities to expand in all areas both as an investor and as a commercial loan broker. Will assist with funding documentation and business plan development. Open to investment activity with successful entrepreneurs.

$3,000 to $50,000