Ohio Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Ohio Investors

United States > Ohio

We are a television and film financing vehicle for full length feature films. We also invest in ancillary products and companies that produce those products. I prefer television and film related investments. Companies that have assets are of interest, as well as pink sheet - OTC BB companies with stock. Advertising, Apparel, Arts, Entertainment, Finance, Investing, Media, Venture Capital

$500,000 to $10,000,000

United States > Ohio

A seasoned investor, having bought and sold more than 20 companies over the last 25 years. Willing to be involved or silent investor.

$10,000 to $500,000

United States > Ohio

* 31-year-old male currently residing in Columbus, OH * Individual investor looking to invest in both start-ups and small businesses seeking growth capital (open to most industries) * Willing to leverage 10-years of Business Development / Corporate Strategy / M&A experience to entrepreneur via advisory-level involvement (open to silent involvement as well) * M.B.A Graduate of The Ohio State Fisher College of Business with concentrations in Finance and Strategy

$10,000 to $250,000

United States > Ohio

If you have a rock star idea or existing business that needs experience, know-how and capital to take it to the next level and beyond, let me know! Been there, done that several times over!

$25,000 to $2,000,000

United States > Ohio

As an accomplished business professional in the commercial real estate finance industry, I bring a wealth of experience and expertise to the table. My journey has been shaped by a Master of Business Administration (MBA) degree, which has equipped me with a robust skill set and a strategic mindset. Throughout my career, I have been a catalyst for positive change. I thrive on identifying inefficiencies and streamlining operations. Whether it’s optimizing workflows, implementing cutting-edge technologies, or reengineering business processes, I am committed to enhancing organizational efficiency. Relationships are the cornerstone of success in any industry. I pride myself on fostering strong connections with clients, colleagues, and stakeholders. My ability to cultivate trust, communicate effectively, and collaborate across diverse teams has been instrumental in achieving shared goals.

$1,000 to $20,000

United States > Ohio

Investor in Ohio with proven success in many investments. My day job has been focused on business development and new product development in the medical device industry as well as in the oil and gas space. I have led new product development projects for a little under a decade in the medial device space. This included everything from ideation to launching products in complex markets. I have years of experience presenting new concepts to executives and investors. I worked with large 3rd party design firms , engineers, manufacturing groups, etc to make successful products. I've trained sales teams, distribution partners, support teams, and marketers on new products to ensure successful product launches, strong revenue, and bottom line growth. I have closed many successful real estate deals and owned 3 properties before I turned 30 years old. I am looking for the next investment to devote my time and resources to. I am open to a wide range of markets and business models.

$1,000 to $100,000

United States > Ohio

Private investment firm. The principals have over 30 years of investment experience focused on a full range of opportunities including technology/software, real estate, media, food, sports and hospitality. We are entrepreneurial and driven to create win-win situations. Seeking investments that are currently established and are looking to fund growth or secure new opportunities via acquisitions or jv's. We look at a range of structures including straight equity, preferred equity, participating debt etc. Quick responses provided on submissions - don't want to waste anyone's time! Tremendous network of seasoned professionals. Principals enjoy taking active advisory roles in subject business.

$25,000 to $5,000,000

United States > Ohio

Finance professional with CFA designation. Full-time job is advising private business owners on their business transition options and capital solutions at a major bank.

$500 to $50,000